Form:
The Name of the magazine is Cooking Weekly
The product that I am intending to make is a modern stylized cooking magazine. The magazine will have an international mixture of articles and recipes. The magazine will have international recipes as well as some articles on food on the closer to UK.
Genre:
The genre of the magazine is a cooking magazine and will have recipes for all different types of food from across the world. The magazine will have a simple layout and aesthetic so that it will look stylish, therefore appealing to the target audience. Creating a successful magazine.
Purpose:
The purpose of the magazine is to make a magazine that allows people from all different types of backgrounds to make international dishes easily and quickly. This magazine is going to use a variety of simple recipes to create a magazine that people can follow along with and essentially use as a recipe book to create more interesting dishes and widen their horizons.
The magazine will have several recipes inside of it ranging from savoury main courses to sweet puddings. The magazine will also have interviews from made up people who will be being chefs and their food shall be shown on the magazine. This mix of the 2 recipes and interviews means that my target audience also has something to read like a traditional magazine while also having a much mor interactive and useful magazine than traditional magazines. This will set my magazine apart from others and make it a better choice for the target audience than other magazines.
The magazine will have adverts for other items. This is because the magazine requires funding itself because the sell price is not enough to be able to fund itself without advertisements. The magazine has many different sizes of adverts so that the advertisers have many different sizes and prices to choose.
Content:
The magazine will include a front cover as well as a contents page and 2 double page spreads. I have chosen to add another double page spread to accommodate more content in the magazine. The magazine will use a choice of 3 or 4 different house colours to create synergy throughout the magazine, this will help me to create a recognisable brand for the magazine and help to set the magazine apart from the other competition.
Front Page:
The front page of the magazine is going to be a simple stylized design with minimum banners and different fonts. The main front cover of the magazine will be mostly taken up by an image of a cake, this will create comfortable reassurance in the audience because it is a piece of food which they will recognise this will create reassurance in the target audience and be able to recognise and this will create a common reorganisation within the audience of the magazine. The picture being a cake will reassure them because it will remind them of home and good times making them more likely to want to buy the magazine of the magazine the magazine to sell better by using this technique which will have the recipe inside one of the double page spreads. The Masthead will overlay the main image so will all the other text except from the barcode and issue number. This is to keep the simple design and style of the magazine throughout. The fonts that I have chosen for the main mast head are Cream Cake. This is a fancy flowing font that fits in nicely with the theme of the magazine and is a contrast to the much simpler Roboto font that I will be using for the rest of the smaller print throughout the magazine. This provides a simple text that is easy for the reader to read and understand. This font will be used for the coverline's on the front cover and any other small print on the front cover. I will experiment with the different shot types for the image such as high angle and low angle shots to make sure that I use the best possible image for the main cover image of the magazine. I will want to take a photo of the top of the cake because it presents the cake in the best possible way and provides a cleaner image. The image will be taken this way because it connotes luxury and neatness making the page feel more professional.
The main front cover image itself will be a Victoria sponge cake and will have been decorated with icing sugar. The cake will be in the sunlight so that the top of cake has a shine to it. Using a Victoria sponge cake is not only an iconic recipe, but it also connotes happiness and togetherness as traditionally the cake would have been shared amongst friends and family. This promotes the theme that the magazine is a family magazine and people of all ages can cook what's inside the magazine.
The cover lines for the magazine will be on the left of the front cover, this is to give an edge to the magazine and links to the theme of simplicity that the magazine will have throughout.
For the masthead, the colour I have chosen to go with are a bright yellow and black for the font. This stands out to the reader so that they at once know the name of the magazine. Although it is bright and bold it does not diminish the main image as the masthead is small enough not to be the main centre of attention for the reader. This is a style that is commonly found in cooking magazines as the magazine's editor wants the target audience to see the amazing food rather than a big bold headline. Because of this it is key that the text that I use is correct for the page, this is why I have chosen to use a sans serif font because I want to be able to capture the attention of the reader but I will also need to be careful because I do not want to detract from the main image on the page that is meant to be the main eyecatcher for the page. Sans Serif fonts will allow me to be able to connote the importantness of the text and allow the reader to easily see what the magazine is about.
For the banners that I will have they will just be a simple outline of a rounded rectangle. This keeps the simplistic style of the magazine and creates areas where different bits of text are. By doing this the reader can easily see where the breaks are in the text, and this creates an easy-to-read front cover. The banners will only be an outline, this is a different convention to regular magazines. This is to fit with the simplistic style of the magazine and creates a unique product. It also lets the reader see the whole of the front cover image.
The main coverline will be placed to the lower right of the masthead this means that the coverline will be bigger than the mast head and this will quickly and easily tell the reader the title of the magazine and let the reader know what the main image is and create. flow from the image to the main coverline so that they can more easily understand what the magazine is about. The main coverline will say “Top 10 easy meals”. This will be in a large font called Ace Sans. This font is simplistic yet stands out to the reader and draws their attention to the Coverline while keeping the simplistic style throughout.
Using a Coverline that has the implied meaning that there is more than one main article means that the target audience are more likely to pick up the magazine as they are getting a preview of what is contained inside the magazine. This makes the magazine more appealing without having to use up a lot of space on the front cover fitting into the style of magazine.
The bottom of the front cover will have a small box which will contain the barcode and the edition number this is required on the magazine and my choice of location is at the bottom so that I can still be clearly seen but it does not diminish the main focal points of the magazine.
The front cover is the most important page of the magazine as it is the first thing that the reader will see when they look at the magazine. Therefore, the main image is the most important element on the front cover. I have made the decision not to use a person model in the front cover image. This is because I want the reader's attention to be focused on the food on the front cover not a human hand or body.
Contents Page:
The contents page of the magazine is going to have a similar design in terms of images and styles, fonts and colours to the front page of the magazine. This keeps the simple theme that I am going for, creating an easy to navigate contents page making the magazine more appealing to the reader. Because I will be using the same colours throughout the magazine it will allow me to create synergy for the magazine making the magazine a better product.
The fonts for the contents page are the same with the main heading being in Ace Sans and the smaller text in Roboto. The masthead of the magazine will not be included on the contents page, this is because I do not want to have the name of the magazine repeated at the top of each page as it takes away the simplistic look that I am going for.
The contents page will have a list of different pages and a rough summary of what is on each page. The page numbers will be larger and to the left of the actual text. This allows the reader to easily see the page numbers and go to the page that they are interested in creating a better product.
There will be box outlines that contain the text. This will be in one large column and on the other side of the column there will be images of different food. Carrying the original style of large images from the front cover. Creating a style for the magazine. Using the same style connotes professional looking pages and a well-rounded magazine. The images on the page will be taken using low angle and close shots this is because I need to make sure that the viewer can see the specific alignment of the biscuits because of the way that they fit onto half of the page and not the other. I will take the images in these ways because it will be able to connote a professional as well as luxury looking image.
The text on the pages will be both serif fonts for the pages info but I will be using sans serif fonts to make sure that the page can be easily navigated and the eye is drawn to the title of the pages rather than the sub text on the rest of the page, because I am using Sans Serif font it will connote the importunes of reading that bit of the text before reading the rest of the page.
The main image on the contents page will have a small tag attached to it so that the reader knows where the reference if the magazine is. This links the image to the magazine and can stop any confusion because there is a link to the image later in the magazine, creating a better-connected magazine. The image
On the contents page there will only be one image and this image will cover the entire page, all the text on the page will be overlayed on top of the image. Creating a unique style for the magazine. The colours will stay the same throughout the magazine and therefore create a sense of style throughout the magazine. The colours staying the same will also help with the readership of the magazine, making the magazine simple to read and therefore a better contents page that is easy to understand. As well as helping with the effect of synergy throughout the magazine.
Mums With kids at home ABC1. This means that they will be able to spend more money on
hobbies like food and be able to buy more exotic ingredients so that they will be able to
make the recipes in the magazine. Therefore, the magazine is aimed and this target
audience. The Target audience wants to be able o cook more exciting meals and dishes but
may not have the best ability to do so either because of skill or the ingredients needed. The
magazine is indented to ouch the target audience out of their comfort zone and help them
to explore a wider range of cooking and baking
Resources And personnel:
DPS:
The first double contents page spread is going to be the recipe for the piece of food on the front cover of the magazine. I have chosen this to be the first recipe in the magazine. This is because the piece on the front cover will need to capture the readers' attention. The recipe will be in the Roboto font, this is because the font is small enough to not take away the reader attention from the main image of the text, but the text is also clear and see and easy to read making it an excellent choice of font for most of the text on the DPS. The main image will take up half on the DPS while the text and the recipe will take up the other half of the DPS. This clearly shows the reader where the recipe and what the finished product should look like so that they have visual references to check if they have followed the recipe correctly.
The headline title is one of the most important pieces of text on the whole page because it will be what the reader sees first on the page. This means that it must clearly say what the page is about and capture the reader's attention. On my DPS the title of the page will be “Cheaters Peilla” this is because of the body copy being the recipe for the paella. The body copy is going to be a recipe because of the genre of the magazine the idea of the magazine is that the magazine will be full of tips and recipes this is one of the main selling points of the magazine, this is one of the main reasons that the magazine will appeal to the target audience.
The DPS will have a large image on the right-hand page and on the left hand there will be the text and the recipe for the food that is on the right. The text will be in Roboto font to keep the simplistic design and reinforcing the style throughout the magazine. This makes the magazine easier to read and gives the magazine a more professional look.
There are both Serif and Sans Serif fonts used on the page this will be because of the need to be able to make sure that the viewer knows how to use the page, this is very important because the page will have a website that the reader is meant to be able to follow. The Sans Serif fonts are going to be used as titles and other key steps in the recipe that will guide the reader across the page. The Serif fonts are going to be used for all the other text on the page and this will allow the page to be read more easily because of the contrast in the text looks and styles. The uses of different fonts will connote the importantess and the order that the page should be read in making the magazine function better together.
The images and the text will need to look like they fit into the rest of the magazine. It's important that all the images on the page are taken using a high angle shot type to make sure that the entire image can be seen, and I can make sure that the image attracts the eye of the viewer (eye-catching). I want the images to connote luxury and high-end food.
There will be no banner on the page because I want the magazine to be stylized and therefore, I do not want it to conform to typical tabloid magazines which have a very boxy layout and lots of different adverts. I do not want to follow this convention of typical magazines this will make my magazine stand out from the rest of the magazines that cover food and cooking.
Audience:
I plan to use the local cafes and shops around Sheffield as a way of creating interest in my magazine. I plan to make the magazine available at all cafes as a way of people being able to get exposure to the magazine. I have chosen to put the magazine here since people will already be in the café to eat so putting the magazine here is an appropriate place to put the magazine. Using the fact that the cafes are going to usually have people in them this gives the magazine a reasonable chance that it will be seen by people who are interested in the magazine.
Some of the names of these places are:
- Copa Café
- Coffika
- Lounge 418
- Eve Kitchen
- Pom Kitchen
All these places are close and local cafes will fit in perfectly with what I want my target audience to be as they appreciate food and most of these places sell artisan foods which are not commonly found in other places except from there. This shows an element of exclusivity for the places and the magazine. These cafes are also well known and respected in the local community. I plan for people to be able to read the magazine as they are waiting for their food to increase the likelihood of them reading the magazine.
I will be making and using both a website to promote the magazine as well as a social media marketing campaign. The campaign will be mostly on istagram and i will create a cooking weekly Instagram account that has parts of the pages and all of the speacil features of the different magazine issues. This will allow me to be able to reach more of my primary target audience.
The specification has the details for the advertising rates for different sizes of adverts. This allows advertisers to easily see the price for adverts throughout the magazine. this makes the advertisers want to advertise more within the magazine this in turn makes the magazine more money and allows the magazine to keep being produced and making money. This is staple of a good magazine to have specifications telling the advertisers the sizes of the ads and what price each ad costs.
The specification also has the Sizes of each page so that the printing company know how big to make each page in the magazine otherwise they would not be able to create a professional looking magazine because some of the pages would be different sizes and therefore not be able to fit together properly to make the magazine.
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